Bitcoin Suisse intends to move as many as 60 positions from its Zug headquarters to Bratislava, Slovakia, or Vietnam. The affected roles are primarily in back-office and administrative functions. Employees were informed during a town hall on Friday, with final numbers determined after a ten-day consultation period. The company stated that the first layoffs will take effect before the end of the year.
The firm is pivoting from a crypto specialist to a global wealth manager serving family offices and institutions. This strategy follows new regulatory approvals, including a MiCAR license in Liechtenstein, digital-asset licenses in Bermuda, and full approval from Abu Dhabi’s regulator. CEO Andrej Majcen emphasized that the relocation is cost-driven rather than a response to market downturns. Zug remains the headquarters, and the Bitcoin Suisse name will be retained.
This operational restructuring signals Bitcoin Suisse’s transition from a niche crypto custodian to a diversified asset manager. By moving lower-value administrative tasks to jurisdictions with lower labor costs, the firm aims to optimize expenses while retaining high-value client-facing roles in Switzerland. The acquisition of licenses in Liechtenstein, Bermuda, and Abu Dhabi supports this broader mandate, allowing the company to offer services beyond traditional crypto trading and custody.
From an Institutional Adoption perspective, the move highlights how legacy crypto firms are adapting their infrastructure to compete with traditional finance. Maintaining the Zug headquarters preserves brand credibility within the Crypto Valley ecosystem, while the geographic diversification of operations reflects a mature approach to global compliance and cost management. Stakeholders should monitor whether this leaner operational model successfully attracts institutional capital without diluting the firm’s core identity.
