Bitcoin treasury companies Strategy and Strive announced the acquisition of a combined 2,305 BTC for $182.7 million, marking a significant return to accumulation for both entities. Strategy, the largest corporate holder of Bitcoin, filed that it purchased 950 bitcoins for $75.7 million last week, its first buy since August. Simultaneously, Strive acquired 1,355 BTC for $107.7 million, continuing its weekly buying streak. These transactions occurred as Bitcoin’s price surged to $86,008, representing a 6% rise over 24 hours after reaching an intraday high of $86,282.
Following these purchases, Strategy’s total holdings stand at 846,000 coins, valued at $72.7 billion at current prices. The company also repurchased $174 million of its STRC perpetual preferred shares, having paused Bitcoin acquisitions earlier in the year to build cash reserves and execute stock buybacks. Strive, now the fifth-largest corporate holder with 26,355 BTC worth $2.2 billion, saw its share price exceed $30 on Friday, surpassing most Wall Street analyst targets. Despite this renewed buying activity, the broader sector faced headwinds in 2026, with several public companies selling Bitcoin to repay debt or fund operations while others pivoted to AI infrastructure amid collapsing share prices.
The simultaneous re-entry of major treasury firms into the market signals a potential stabilization in institutional sentiment following a turbulent period for crypto-holding equities. Strategy’s decision to resume purchases after a ten-week hiatus, alongside its concurrent preferred share repurchases, suggests a dual strategy of asset accumulation and capital structure management. This move contrasts sharply with the defensive posture adopted by other listed companies earlier in the year, which liquidated holdings to address liquidity constraints or operational funding needs. The fact that Strive has maintained consistent weekly buying indicates a divergent risk appetite among smaller-cap treasury vehicles compared to the more cautious approach previously taken by the market leader.
Market reaction highlights the decoupling of specific corporate actions from broader macroeconomic pressures, such as the Federal Reserve’s recent interest rate hike and the legislative setback regarding the Clarity Act. While Bitcoin remains over 30% below its October all-time high of $126,080, the immediate price surge following these announcements demonstrates the sensitivity of the asset to large-scale institutional demand shocks. Investors are closely watching whether this renewed accumulation phase can sustain momentum despite regulatory uncertainty and higher borrowing costs, particularly as Strategy’s stock rose 8% on the news while Strive’s equity showed mixed performance.
